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“We also aim to reduce property overhang by guiding developers on what types of residential and commercial projects are most viable, based on current and forecasted market conditions,” he said.
As a private sector body, Johnny said they couldn’t control policy, but they could support their members with solid market research to help them align their developments with actual demand.
“Development is a key economic catalyst. When a project begins, it spurs multiple sectors — from main contractors and suppliers to marketers and digital agencies.
The third vision, he said, is for Shareda to embrace digital transformation and enhance support for its members through improved market intelligence, digital accessibility, and stronger engagement with financial institutions.
“We plan to create a centralised, members-only digital platform where developers can easily access the latest government policies, regulatory updates, market research, and technical resources without the need to physically attend meetings.
“Once logged in with a secure password, members will be able to view important updates anytime from anywhere. This ensures they stay informed and agile in a fast-moving environment,” Johnny said.
Recognising that financing and construction are the two largest cost centres for any development, he said Shareda will focus on deepening collaboration with banks and financial institutions.
“Many developers and investors may not be fully aware of the banking products and facilities available to support their ventures. Hence, Shareda will work closely with financial institutions to create clear information resources on these offerings, including financing structures, incentives and risk management.
“We will initiate more dialogues with banks to help developers better understand financing options and products. We also plan to make these resources accessible digitally so that our members can explore financing tools that best fit their projects.
“With better financial access and real-time intelligence, our members will be able to undertake projects more efficiently, with fewer delays and more confidence,” Johnny said.
“This will be a platform not just for guidance but for sharing innovative construction practices that can reduce costs while improving quality and delivery timelines,” he said.
