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Green factors increasingly shape Malaysians' property decisions



KUALA LUMPUR: Sustainability and climate resilience are increasingly influencing Malaysians' property decisions, alongside price, size and location, according to PropertyGuru Malaysia's first half of 2026 consumer sentiment study.

The study found that 86 per cent of Malaysians consider sustainable features important when buying or renting a home.

Seventy-eight per cent take climate risks into account when purchasing property, with flooding and landslides among the key concerns.

It also found that 93 per cent of Malaysians are willing or open to paying more for properties with green features.

This reflects a growing interest in factors such as energy efficiency, ventilation, water use, solar readiness and electric vehicle (EV) charging access.

Climate resilience is also becoming a consideration for home seekers, who are increasingly looking at how properties and their locations may be affected by risks such as flooding, landslides and heat, as well as drainage conditions.

Neighbourhood quality remains important, with 36 per cent of Malaysians prioritising security and safety when selecting a property, while 30 per cent prioritise infrastructure and amenities.

The study found that 52 per cent of Malaysians have lived in their current residence for more than 10 years, highlighting the importance of choosing homes and neighbourhoods that can support their daily needs over the long term.

Family and life-stage needs are also influencing property decisions, with 64 per cent of Malaysians living with a spouse, 38 per cent with parents, 38 per cent with young children and 21 per cent with adult children.

Among those intending to buy a property, 19 per cent said they were doing so because they needed more space for children or parents, indicating that home-buying decisions are also closely linked to family and long-term living needs.

PropertyGuru head of sustainability Cécile Corda said a future-ready home is not just about its location, size and price alone.

It is also about how well it can adapt to people's evolving life stages and needs, while being prepared for a changing climate and the risks that come with it.

"Through Gurus For Good, particularly our Sustainable Living focus, PropertyGuru aims to make sustainability more practical and relevant to the property journey.

"Our role is to help Malaysians build a more complete picture of what matters throughout their property journey, so they can make more informed decisions," she said in a statement.

The report outlines PropertyGuru's sustainability strategy, which focuses on sustainable living, thriving communities and responsible business.

The sustainable living pillar reflects PropertyGuru's commitment to making sustainability more visible and useful in the property journey, helping property seekers consider sustainable features alongside traditional factors such as price, location and space.

PropertyGuru said as Malaysians think more holistically about home, choosing a property increasingly means looking beyond the immediate transaction to consider comfort, cost, climate resilience, family, access, safety and community.

It added that these considerations are becoming increasingly important as Malaysians look for homes that meet their long-term needs and changing lifestyles.
September 9, 2026
Source: New Straits Times
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